“Priced at nearly $100 less than the competition”

(I’m overdue to post something meaningful in this space, but today’s email made this post irresistible).  Following is clipped from my email, and here’s a direct link to the text: https://he.kendallhunt.com/product/calculus.  The tag line is “Priced at nearly $100 less than the competition, …” and when you click through to their web page, you see the price is (wait for it): $199.

$199.  Sigh.

A Proven Calculus Reform Course Package
Get Your Copy
View as Webpage
Calculus
Professor Boelkins,
Priced at nearly $100 less than the competition, Calculus blends the best aspects of calculus reform along with the goals and methodology of traditional calculus. The complete turn-key package is enhanced, but is not dominated by new technology.
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